# Customize deal cards

Deal cards are designed for one purpose: to let you understand a deal and take action without opening anything unnecessarily.

***

### What a deal card is

A deal card is the compact, always-visible summary of a sales conversation.

It is what you scan when:

* Reviewing reminders
* Prioritizing actions
* Moving quickly between deals
* Working with keyboard shortcuts

Deal cards are intentionally minimal. They show only what you decide is important.

### What deal cards show by default

By default, a deal card shows:

* The person's name
* The company name
* The deal value

This gives immediate context without any configuration.

From there, you can fully change what appears.

### Control what appears on deal cards

Deal cards display starred fields.

From the Preferences page, you can:

* Star any default field
* Star any custom field
* Choose up to three starred fields
* Reorder starred fields

Only starred fields appear directly on the deal card.

This means you decide:

* What information is visible at a glance
* What requires opening the deal
* What is irrelevant and stays hidden

### Use deal cards for more than sales

Because deal cards are fully customizable, they are not limited to sales.

By changing starred fields, you can use deal cards for:

* Sales pipelines
* Project tracking
* Task coordination
* Client onboarding
* Recruiting pipelines
* Internal workflows
* Solo or team collaboration

The underlying system stays the same. Only the visible information changes.

### Keep deal cards intentionally small

Deal cards are not meant to show everything.

If too much information appears on a card:

* Scanning becomes slower
* Focus is lost
* Execution breaks

Fluid limits deal card density on purpose.

The goal is:

* Fast recognition
* Clear next actions
* Minimal cognitive load

Detailed context always lives inside the deal.

### Deal cards and keyboard-driven workflows

Deal cards are optimized for keyboard-first work.

Because key information is visible:

* You immediately know what action to take
* You can open links with shortcuts
* You can update or move deals without breaking flow

For example, hovering over a deal card lets you:

* Press **W** to open the website
* Press **S** to open social media
* Press **C** to open the conversation link
* Press **E** to edit the deal
* Press **R** to set a reminder
* Press **A** to open the activity view

Deal cards provide context. Keyboard shortcuts enable execution. Together, they create speed.

### Adjust deal cards as your workflow evolves

Your ideal deal card layout may change over time.

You can update deal cards at any point by:

* Changing starred fields
* Reordering field priority
* Adapting cards to new workflows

No data migration is required. No pipeline rebuilds are needed.

### Why deal card customization matters

Most CRMs overload deal views.

That leads to:

* Slower scanning
* Decision fatigue
* Avoidance

Fluid keeps deal cards small and intentional. You choose what matters. Everything else stays out of the way.

### What to read next

* Deals, how deal cards fit into daily work
* Keyboard shortcuts, how to act on deals faster
* Customize data fields, how deal card content is controlled


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